Domeniu .ninja is an active gTLD that was proposed in ICANN's New gTLD Program. The Registry and manager of the TLD is Rightside/Demand Media (United TLD Holdco Ltd.).[1] The proposed application succeeded and was delegated to the Root Zone on 29 December, 2013.[2]
Contents [hide]
1 Application Details
2 Contract Signed
3 Delegation and Availability
4 References
Application Details
The following is excerpted from the applicant's response to question #18:
"The term “ninja” is a generic and broadly used word with a particular affinity in popular culture as a term that describes a person with special expertise or skills (e.g. HTML Ninja) or people with special interest in different forms of martial arts. Global in scope, today a passionate group of millions of consumers identify with this word. The mission and purpose of the .ninja TLD is to establish an easily recognized and accessible namespace for this large and dynamic group.
The .ninja TLD is proposed by United TLD Holdco Ltd. (“United TLD”), a well-funded company established by highly experienced domain industry executives for the express purpose of securing the rights to operate a portfolio of TLDs that increase choice, expression, affinity and relevance for millions of consumers, businesses and other organizations on the web. ..
The .ninja TLD seeks to establish a widely recognized and desirable address. Creating a distinct sense of identity, interest and belonging not achievable with existing TLDs, .ninja will provide a well-regarded address for the sharing of information, ideas, experiences, entertainment and the sale of relevant goods and services.
The desired reputation of .ninja is that of an open namespace where everyone is welcomed as engaged participants. As such, we expect that participants will create innovative and specialized products and services that connect with their audience. For example, suppliers of martial arts equipment and services may promote their offerings to interested consumers. A self-proclaimed expert in homebrew techniques may share information about making beer at home.